Ben Firman
Vice President of Sales, Continuum
Ben began his career in the UK supply chain and has spent eleven years leading go-to-market teams at US technology vendors serving North American distributors and manufacturers. He now leads GTM at Continuum, a supply chain transaction network. He'll bring examples of how AI and automation are being adopted, from single-branch distributors to the largest operators in North America.

Appearances
In person · Manufacturing Technology Centre, Coventry, UK
How North American distributors are using AI to counter labour and margin pressure
Insights

Long read · 10 min read
The reverse supply chain: why returns and warranty claims are where distribution margins leak
At a 4% margin, every lost dollar takes $25 of new sales to replace. Ben Firman of Continuum on why returns and warranty are a distributor's most expensive transactions.

