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AI Reality Check
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Rich Sinclair

Co-CEO, EO Group

Rich is Co-CEO of EO Group and founder of CTRL Commerce, an AI-driven SaaS platform helping B2B distributors and buying groups transform sales, CRM and eCommerce. Previously, Rich led digital and eCommerce initiatives at Tesco, Sportingbet, RBS and HSBC. He is a recognised advocate for using AI and technology to drive growth, efficiency and competitive advantage in complex B2B organisations.

Portrait of Rich Sinclair

Appearances

  • AI Reality Check

    In person · Manufacturing Technology Centre, Coventry, UK

From the day

  • The AI panel at AI Reality Check
  • The opening session at AI Reality Check
  • The Continuum case study at AI Reality Check

All photos and video

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