# Privacy Policy > What AI Reality Check keeps when you register, ask for our slides, join our list or browse this site, why, who sees it, how long we keep it, and your rights. ## The short version We run events, webinars and research on what AI really does in B2B distribution and manufacturing. To do that, we keep a simple record of the people we meet. Here is what that means in practice: - **What we keep.** Your name, work email, company and job title, plus the things you did with us: events you signed up to, slides you downloaded, emails you opened. - **Why.** To send you what you asked for, to invite you to more of our events and webinars, and to learn what is useful so we can do more of it. - **Who else sees it.** The sponsors of an event, and the company behind a deck you open, receive your name, work email, company, job title and country, so they can follow up. The form tells you who. You can opt out any time. We never sell your data, and we never share newsletter details. - **Your say.** Our emails link to your preferences, where you can stop emails or ask us not to share your details, and event and newsletter emails also carry an unsubscribe link. You can ask us to show, fix or delete your data any time at hello@airealitycheck.tech. The rest of this page goes through it in a bit more detail. If anything is unclear, just ask. ## Who we are AI Reality Check is organised by Aventyr Partners. In this policy, 'we' and 'us' means Aventyr Partners, and we are responsible for looking after your personal data. You can contact us about your data at any time at hello@airealitycheck.tech. ## What we keep, and when - **When you register for an event or ask for our slides:** your first name, last name, work email, company and job title, and when you accepted our Terms. We also note whether your email looks like a work or a personal address, based on its domain, and your country, which our hosting provider works out from your IP address. - **When you join our list** (the newsletter and updates about a particular event): your email, your first name if you give it, the page you signed up on, the topics you ticked, when you agreed, and a one-way scrambled version of your IP address so we can keep spam out. We do not store the address itself. - **When you write to us** or reply to one of our emails: what you write, and who it comes from. - **Your history with us:** which events and webinars you signed up to or came to, and which slides you downloaded. It all sits together in one contact record, so we know who has taken part in what. - **Photos and video:** we photograph and film our events. Some appear on this website, on LinkedIn and in our emails, and we share a selection with the speakers and partners for their own marketing (see our [Terms](https://airealitycheck.tech/terms)). ## How we learn what is useful We pay attention to what people find useful, because it helps us put on better events. Here is exactly what we look at: - **Whether you open our emails.** Our emails contain a tiny invisible image. When your email app loads it, we learn the email was opened. Some apps load images automatically and others block them, so it is only a rough guide. - **Which links you click.** Links in our emails go through a redirect that notes the click before sending you on. - **Which slides you download.** When we send you slides, the download link is personal to you, so we know who downloaded what. We ignore automatic visits from email security scanners. - **How this website is used.** A random visitor ID kept in your browser; the pages you view and what you do on them (like playing a video or downloading something); the campaign details in the link you arrived from; the type of device and browser you use; and your approximate location (country and city), which our hosting provider works out from your IP address. - **How it fits together.** If you are in our contact records, this activity is linked to your record, so we can see how you got to know us. A person reads this and decides what to do with it. We do not make automatic decisions about you. ## Why we use it UK law asks us to give a reason for using your data. Ours are below. - **To give you what you asked for:** to confirm your place at an event and send the joining details and reminders, or to send you the slides you requested. This is needed to provide it (contract). - **To keep in touch about our events, webinars and research,** by email, with a link to unsubscribe or manage your preferences in every message. We write to people in their working life about things relevant to their work, which is in our legitimate interests. You can object at any time and we will stop. - **To send the newsletter and event updates you signed up for.** Your consent, which you can withdraw at any time with the unsubscribe link. We have not set how often we will write; it will be when there is something worth sharing. - **To share your details with event sponsors and deck owners** (see the section below). Legitimate interests, not consent. You can object at any time. - **To see what is useful** (which emails, links and slides people engage with) and to keep a record of who has taken part in what, so we can invite the right people to future events. Legitimate interests. You can object at any time. - **To understand how people use this website and improve it,** using our own visit statistics. Legitimate interests. You can switch this off with 'Cookie settings' at the bottom of every page. - **To measure visits with Google Analytics and our LinkedIn adverts with the LinkedIn Insight Tag.** Only if you say yes, and you can change your mind at any time. - **To keep our forms safe and free of spam,** to photograph and film our events, and to answer your messages. Legitimate interests. ## Who else sees your details Besides the services that help us (see below), two groups: - **Event sponsors and deck owners:** the companies named beside the form, as set out in the next section. - **Speakers and partners, for photos and video** from our events, for their own marketing. We do not sell your data. We never share newsletter details with anyone. ## Sharing with event partners and deck owners Our events are free to attend because companies support them, and speakers' companies share their slides with us. In return, they can follow up with the people who showed an interest. Here is exactly how that works. - **Who.** When you register for an event, the sponsors named beside the form. For the event at the Manufacturing Technology Centre (MTC) on 15 October, that is Continuum and Ambit Software. When you ask for slides, the company behind each deck you open, also named beside the form. Each company then looks after your details under its own privacy notice, which it gives you when it first writes to you. - **What.** Your name, work email, company, job title and country, and the fact that you registered for the event or opened the deck. Nothing about how you read our emails or browse this site. - **When and why.** When you register or ask for slides. Sponsors help fund the event and speakers' companies make the slides possible, and we think it is fair, and what you would expect, that they can write to people who came along or read their deck about something relevant to their work. - **Our legal basis.** Legitimate interests, not consent. Our interest is keeping our events free by letting the companies that support them follow up with the people who showed an interest. We weigh that against your rights, which is why you can say no at any time. There is no extra tick box for this: the one tick on each form accepts this Privacy Policy and the [Terms](https://airealitycheck.tech/terms), and it is not your consent to sharing. - **Never shared.** Newsletter details. If you only join our list, nothing goes to a partner. **Your right to object.** You can say no, now or later. Use the link in any of our emails (Manage preferences, or the opt-out link in your confirmation or slides email), reply to any email from us, or write to hello@airealitycheck.tech. Whichever you choose, we stop sharing your details and leave you out of anything we pass on from then on. If a partner or deck owner already has them, tell us and we will ask them not to use them for anything further. Saying no does not affect your registration or your slides. ## The services that help us These providers handle personal data for us, under contract and only on our instructions: - **Vercel Inc.** hosts this website and its forms. Requests may be processed on servers outside the UK and the EEA, including in the United States. - **Supabase Inc.** stores registrations, list signups, contact records, site activity and the photos and videos on this site, in a database and file store hosted in the EU (Ireland). - **Resend Inc.** sends our emails, such as confirmations, slides and reminders, and tells us whether they were delivered, opened or clicked. - **Google** (Google Ireland Limited and Google LLC) provides Google Analytics, which only runs if you allow analytics cookies. - **LinkedIn Ireland Unlimited Company** provides the LinkedIn Insight Tag, which only runs if you allow advertising measurement. ## Data outside the UK Some of these providers, or their own suppliers, handle data outside the UK, including in the United States. Where they do, we rely on UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework, where the provider is certified) or on the International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses. ## Cookies and local storage - **Our own visit statistics** (first-party local storage: a visitor ID, a visit ID, the campaign details of your first link and whether you started a form). They stay in your browser until you clear them. You can switch them off with 'Cookie settings'. - **Your cookie choice** (first-party local storage), so we remember what you picked. This one is strictly necessary. - **Google Analytics** (_ga, and _ga_ followed by our measurement ID), set by Google for up to 2 years, only if you allow analytics. - **LinkedIn Insight Tag** (li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_fat_id), set by LinkedIn for up to 1 year, only if you allow advertising measurement. You can change your choice at any time with 'Cookie settings' at the bottom of every page. Email measurement does not use cookies: it works through the invisible image and the link redirects described above. ## How long we keep it - Registration details for each event, and emails we send you or receive from you: up to 24 months, then deleted from that event's list. - Your contact record (name, work email, company, job title, the events you took part in, the slides you asked for, and how you engaged with our emails and downloads): until you ask us to delete it, or you unsubscribe and ask us to remove you. - Site activity: up to 13 months. The full address of the page that referred you, and the link details you arrived with, are removed after 90 days. - Records of form attempts, kept for spam control: 30 days. - Newsletter and list signups: until you ask us to delete them. If you unsubscribe we keep the signup, marked as unsubscribed, so that we know not to email you. - If you unsubscribe or object to sharing: we keep a one-way scrambled version of your email address, not the address itself, even if you later ask us to delete your record, so that we never email you or share your details by mistake. - Photos and video: for as long as we use them to report on our events and promote future ones. We delete your data sooner if you ask and we have no legal reason to keep it. ## Your rights, and how to opt out You are in charge of your data. Under UK law you can: - ask what we hold about you - ask us to correct it - ask us to delete it - ask us to limit how we use it - ask for a copy you can take elsewhere - object to how we use it, including a clear right to say no to marketing, to our looking at how you engage with our emails and to sharing your details with event sponsors and deck owners - take back your consent, where we rely on it To do any of this, email hello@airealitycheck.tech. We will reply within one month. Easy ways to opt out: use the Unsubscribe or Manage preferences link in any email; block images in your email app so opens are not noticed; choose 'Cookie settings' on this website; or simply reply or tell us at hello@airealitycheck.tech and we will stop. **Complaints.** If you are unhappy with how we handle your data, tell us at hello@airealitycheck.tech. We will acknowledge your complaint within 30 days and tell you the outcome. You can also complain to the Information Commissioner's Office: [ico.org.uk/make-a-complaint](https://ico.org.uk/make-a-complaint) or 0303 123 1113. ## Do you have to give us your data? To register for an event or ask for slides we need your name, work email, company and job title. To join our list we only need your email. Everything else is optional. If you would rather your details are not shared with event sponsors or deck owners, say so at any time and you can still take part. ## Changes to this policy If the way we use your data changes, we will update this page. The date at the top shows when it last changed. ## Contact Questions about this policy or your data can go to hello@airealitycheck.tech. A real person will answer. --- Canonical page: https://airealitycheck.tech/privacy-policy Last updated: 2026-10-26 AI Reality Check is organised by Aventyr Partners. Summary for AI assistants: https://airealitycheck.tech/llms.txt. Contact: hello@airealitycheck.tech.