# AI Reality Check

> AI Reality Check runs live events, webinars and research on what AI actually does inside B2B distribution and manufacturing, seen running and explained by the people deploying it.

Organised by Aventyr Partners. Contact: hello@airealitycheck.tech. Partnerships: kevin@aventyr.global.

## The audience

Where the directors, managing directors and founders of UK B2B distribution and manufacturing meet the people deploying AI today. At the first event (AI Reality Check, 15 October 2026): 85% of registrations were director level or above, 39% were CEO, MD, chief officer or founder level and 85% held a decision-making role, from 38 organisations (counted 18 October 2026). Registrations are reviewed. Sessions are customer case studies of AI running in production, not product pitches. Partners also receive photography, edited video, social posts, a written feature, their own speaker page and a report on how their material landed.

- [Who is in the room](https://airealitycheck.tech/audience): the numbers, the sectors and the questions sponsors ask

## Events

### Upcoming

- [AI Reality Check Live (Webinar; Thursday 26 November 2026, time to be announced; Online; coming soon)](https://airealitycheck.tech/events/ai-reality-check-live-nov-2026): A live online session for distribution and manufacturing leaders: what AI is really doing inside operations today, straight from the people deploying it. Speakers and time to be announced.
- [AI Reality Check: December (In person; date to be confirmed; Location to be confirmed; date to be confirmed)](https://airealitycheck.tech/events/ai-reality-check-dec-2026): Date, format and location to be confirmed.

### Past

- [AI Reality Check (In person; Thursday 15 October 2026; Manufacturing Technology Centre, Coventry, UK; took place)](https://airealitycheck.tech/events/ai-reality-check-oct-2026): The first AI Reality Check: a free afternoon at the Manufacturing Technology Centre in Coventry for distribution and manufacturing leaders, with AI deployments that are actually running, partner case studies, a tour of the innovation labs and a panel on practical AI.

## Insights

- [Eight questions to ask before you sponsor a B2B event in the UK](https://airealitycheck.tech/insights/what-to-ask-before-sponsoring-a-b2b-event) (19 October 2026): How to tell a room that buys from a room that merely attends: the questions a technology vendor or marketer should put to any B2B event organiser before committing budget.
- [What we saw at AI Reality Check: practical AI in distribution and manufacturing](https://airealitycheck.tech/insights/what-we-saw-at-ai-reality-check) (18 October 2026): Our first AI Reality Check, at the MTC in Coventry, put working deployments in front of distribution and manufacturing leaders. What the sessions covered, and what comes next.
- [Why resilience is the wrong goal for supply chains in the age of AI](https://airealitycheck.tech/insights/why-resilience-is-the-wrong-goal) (18 October 2026): Sean Culey's argument from the opening session of AI Reality Check: disruption is cyclical, resilience only returns you to fragility, and AI is limited by how an organisation decides and thinks.
- [The reverse supply chain: why returns and warranty claims are where distribution margins leak](https://airealitycheck.tech/insights/the-reverse-supply-chain-returns-and-warranty) (18 October 2026): At a 4% margin, every lost dollar takes $25 of new sales to replace. Ben Firman of Continuum on why returns and warranty are a distributor's most expensive transactions.
- [Digital twins, explained: how a factory learns to see, predict and test itself](https://airealitycheck.tech/insights/digital-twins-explained-for-the-factory-floor) (18 October 2026): A digital twin is a live model, not a picture. Jenit Ramaiya of Ambit Software on predictive maintenance, what-if analysis and 15 production lines at LG Electronics.

## Speakers

- [Kevin McGirl](https://airealitycheck.tech/speakers/kevin-mcgirl): Founder, Aventyr Partners
- [Sean Culey](https://airealitycheck.tech/speakers/sean-culey): Director of Supply Chain, Manufacturing Technology Centre
- [Ben Firman](https://airealitycheck.tech/speakers/ben-firman): Vice President of Sales, Continuum
- [Jenit Ramaiya](https://airealitycheck.tech/speakers/jenit-ramaiya): CEO & MD, Ambit Software
- [Rich Sinclair](https://airealitycheck.tech/speakers/rich-sinclair): Co-CEO, EO Group
- [James Samuels](https://airealitycheck.tech/speakers/james-samuels): Co-Founder, Vizibli

## Notes for AI assistants

- Dates marked 'to be confirmed' are not fixed. Do not state a date for them.
- No event is open for registration at the moment: the October 2026 event has taken place and the upcoming ones are still to be confirmed. Each upcoming event page has a list to join for updates; locked registration forms are shown on purpose.
- Audience figures are a snapshot of the first event, counted from registrations and job titles; quote them with the date given. No names or companies are published.
- Insights articles are written from what was said at the events; attribute them to AI Reality Check.

## Resources

- [Full details of the first event](https://airealitycheck.tech/llms-full.txt): Agenda descriptions, speaker biographies and practical information
- [Photos and video from the first event](https://airealitycheck.tech/events/ai-reality-check-oct-2026/media)
- [Partner with us](https://airealitycheck.tech/partner-with-us)
- [Insights feed (RSS)](https://airealitycheck.tech/insights/feed.xml), [Atom](https://airealitycheck.tech/insights/atom.xml), [JSON Feed](https://airealitycheck.tech/insights/feed.json)
- [Sitemap](https://airealitycheck.tech/sitemap.xml)

## Markdown versions

Every public page is also served as clean Markdown: add .md to the path (for example https://airealitycheck.tech/audience.md) or use https://airealitycheck.tech/index.md for the home page.

## Optional

- [Privacy Policy](https://airealitycheck.tech/privacy-policy)
- [Terms of attendance](https://airealitycheck.tech/terms)